Privacy Policy
Last updated: August 2025
Data Protection Commitment
Delta Edge is committed to protecting your personal data and respecting your privacy rights. This policy explains how we collect, use, and protect information about you when you use our educational services, with particular focus on advertising data practices across Google, Facebook, and Microsoft platforms.
We collect and process personal data to provide high-quality options trading education, deliver relevant educational content, and ensure our services meet your learning needs while complying with applicable privacy laws including GDPR and CCPA.
Data Collection by Advertising Platforms
Google Services Data Collection
Google Analytics Data Points:
- Page views, session duration, bounce rates, and navigation patterns within educational content
- Device information including browser type, operating system, and screen resolution
- Referring website information and search terms used to find our courses
- Geographic location based on IP address for localized content delivery
- User engagement metrics with course materials and educational resources
Google Ads Remarketing:
- Conversion data from course inquiries, downloads, and enrollment completions
- Remarketing audiences based on pages visited and educational content viewed
- Interest categories derived from browsing behavior on options trading topics
- Cross-device tracking through Google ID when users are signed in
Retention Period: 26 months by default for Google Analytics data, with automatic deletion thereafter
Facebook/Meta Data Collection
Facebook Pixel Tracking:
- Page views and time spent on specific course information pages
- Button clicks, form submissions, and interaction events with educational content
- Custom conversion events for course inquiries and material downloads
- Device identifiers and browser fingerprinting for cross-session tracking
Custom Audiences and Lookalikes:
- Website visitor segments based on course categories and engagement levels
- Lookalike audiences derived from engaged users interested in options trading
- Behavioral data integration across Facebook family of applications
- Geographic and demographic profiling for educational content targeting
Retention Period: 180 days for remarketing data, with options for extended retention based on engagement
Microsoft/Bing Data Collection
UET Tag Tracking:
- Conversion tracking for course enrollment goals and contact form completions
- User actions including page visits, downloads, and engagement with course content
- Search query data for users arriving through Bing search results
- Click data and interaction patterns with advertising campaigns
Remarketing and Demographics:
- Site visitor segmentation based on course interest and engagement level
- Demographic information derived from Microsoft Account data when available
- Cross-service data linking within Microsoft ecosystem for enhanced targeting
- Professional interest profiling for LinkedIn advertising integration
Retention Period: 390 days maximum for conversion and remarketing data
How We Use Your Data
Purposes of Processing
- Service delivery and educational content customization for options trading courses
- Marketing and advertising optimization to reach interested learners effectively
- Analytics and performance measurement of educational content effectiveness
- Fraud prevention and security monitoring to protect user accounts and data
- Legal compliance with educational regulations and financial service guidelines
- Customer support and communication regarding course inquiries and enrollment
Legal Basis for Processing
Consent
Marketing communications, cookies, and advertising tracking require your explicit consent
Legitimate Interest
Analytics, security, fraud prevention, and website optimization
Contract Performance
Course delivery, educational content access, and customer support
Legal Obligation
Tax reporting, regulatory compliance, and legal record keeping
Data Sharing with Third Parties
Advertising Partners
We share specific data types with advertising platforms to deliver relevant educational content about options trading:
- Google (Analytics, Ads, Tag Manager) for performance tracking
- Meta/Facebook (Pixel, Conversions API) for audience building
- Microsoft (Bing Ads, Clarity) for search advertising optimization
- Programmatic advertising networks for extended reach
- Retargeting platforms for course promotion
- Social media advertising services
- Email marketing platforms for educational newsletters
- Customer relationship management systems
Service Providers
- Web hosting providers for website infrastructure
- Email service providers for course communications
- Payment processors for secure transaction handling
- Customer support tools for inquiry management
- Cloud storage services for educational content delivery
- Analytics platforms for learning outcome measurement
- Security monitoring services for fraud prevention
- Backup and disaster recovery providers
International Data Transfers
When transferring data outside the European Economic Area, we ensure adequate protection through:
- EU-US Data Privacy Framework for certified organizations
- Standard Contractual Clauses (SCCs) approved by European Commission
- Adequacy decisions for countries with equivalent data protection standards
- Additional safeguards for high-risk transfers including encryption and access controls
Your Rights and How to Exercise Them
GDPR Rights (EU/UK Residents)
Right to Access
Request a copy of all personal data we hold about you, including advertising profiles
Right to Rectification
Correct inaccurate or incomplete data in our systems and advertising platforms
Right to Erasure
Request deletion of your personal data including advertising identifiers and profiles
Right to Restrict Processing
Limit how we process your data while disputes are resolved
Right to Data Portability
Receive your data in machine-readable format for transfer
Right to Object
Opt-out of direct marketing and profiling activities
CCPA Rights (California Residents)
Right to Know
Understand what personal information is collected and how it's used for advertising
Right to Delete
Request deletion of personal information across all platforms and partners
Right to Opt-Out
Prevent sale or sharing of personal information with advertising partners
Right to Non-Discrimination
Equal service quality regardless of privacy rights exercise
Right to Correct
Correct inaccurate personal information in our records
Right to Limit Use
Restrict use of sensitive personal information for advertising
Data Retention and Deletion
Retention Periods
| Data Type | Retention Period | Purpose |
|---|---|---|
| Contact Form Data | 3 years from last interaction | Course support and follow-up |
| Analytics Data (Google) | 26 months (automatic deletion) | Performance optimization |
| Marketing Data | Until consent withdrawn or 2 years inactive | Relevant content delivery |
| Legal Records | As required by law (5-7 years typical) | Compliance obligations |
| Security Logs | 90 days | Fraud prevention and investigation |
Deletion Procedures
- Automatic deletion after retention periods expire
- Manual deletion within 30 days of valid requests
- Anonymization as alternative where deletion isn't possible
- Backup system purging within 30-90 days
- Third-party platform deletion coordination
Exceptions to Deletion
- Legal obligation to retain records
- Legitimate business purposes (fraud prevention)
- Freedom of expression and information
- Public interest or research purposes
- Active legal proceedings or disputes
Exercise Your Privacy Rights
To exercise any of your privacy rights or submit privacy-related inquiries, please use our contact form. We respond to all requests within 30 days and provide regular updates on complex cases.